Are you a Solopreneur?
There are small business owners, and then there are solopreneurs.
You know you are a solopreneur if you´ve come to feel that “you are your business.” Sure, you may rely on some employees, but at the end of the day, it´s you. You are the one your clients ask for. It´s you doing most of the sales and you are the one who makes it all work.
So, why not embrace it?
The sooner you realize you are a solopreneur the sooner you´ll be able to take your game to the next level.
Who is a solopreneur?
Solopreneurs usually thrive on the following fields:
- Independent Real Estate Agents
- Loan Agents
Health and Wellness:
- Yoga Instructors
- Pilates Instructors
- Studio Owners
- Gym Owners
- Fitness Coaches
- Personal Trainers
- Life Coaches
Beauty and Fashion Industry:
- Makeup Artists
- Personal Stylists
Architecture and Design:
- Landscape Artists
- Interior Decorators
Restaurant and Hospitality
- Restaurant Owners
Some solopreneurs -such as Life Coaches or Pilates Instructors don´t even consider themselves business owners in the traditional sense.
But their drive and personality pushes them towards the entrepreneurship path. They know that there is a way to scale their efforts, and they know that there is much more out there to accomplish. They won´t limit themselves.
Marketing Tips for Solopreneurs
Switch your thinking
In this day and age, you are your brand. Start marketing yourself as one. This is a key concept for those who want to make it today. By putting yourself front and center you´ll be able to leverage on your knowledge, experience and expertise to bring in more business. Instead of competing with hundreds of companies or service providers who offer exactly the same, you´ll be differentiated by your most unique asset: yourself.
Come out of your shell
Your clients don´t even call your company by its commercial name. They refer to it as “Jacob´s firm” or “Nancy´s studio”. So, run with it!
Specific ideas include:
- Naming your business or service after yourself
- Creating a personal website (even if your company already has one)
- Assert your expertise through content
- Building up your social media presence
Put your Content Out There
Screeeeeeeeeeeeeeeech. I can almost hear you stop on your tracks here. “What content?”, you say. My answer is: your blog posts, videos, webinars, photos, social posts.
“But I barely have time to run the business, now you want me to become a blogger/ videographer/ online marketing expert?” The short answer is “no”. However… if you really want to make it in the digital era, you should have someone doing it for you.
Why? Because content will allow you to:
- Assert yourself as an authority
- Let everyone know you are relevant
- Attract the right audience
- Keep your current clients engaged and motivated
- Gain new followers and potential clients
Go Less “Solo” and More “Preneur”
Successful solopreneurs are not as solo as they seem to be. They have a team of experts who help them. These may include:
– Content Strategists
– Online Marketing Experts
– Social Media Community Managers
“Trying to do it all by myself” has been widely recognized as the one thing that limits solopreneurs solopreneur growth the most. By outsourcing your content creation efforts, you´ll be able to focus on your core business, while growing your presence where it matters the most today: online.
Pick the Right Team. While there are many (online-marketing agencies), few -if any, specialize in solopreneurs. But building a personal brand is an entirely different ball game.
At rockpaperbrands we understand the challenges of solopreneurship. We will help stake your claim to the digital world. We will showcase your talents in an authentic, relatable way. And we will create content that will build your authority, gain credibility and grow visibility for you as a brand.